Brad Reed: Brad is one half of the HomebaseLA team, with co-founder Ron Roth. Brad has been a fixture in Los Angeles real estate since 2003. He is recognized in the real estate community for his high standards and service, and for his professionalism, creativity and efficiency. Over the years, Brad has developed key marketing strategies to enable his home sellers to maximize any home's final sales price. He has also developed successful systems and negotiation techniques, to help home buyers and investors to get the lowest possible price on their purchases. Brad is extremely sensitive to the fact that, for most people, their home will be the biggest investment they will ever make. He always strives to alleviate the inherent pressures on both buyers and sellers, by keeping himself available and making sure that his clients are constantly in the loop and well-informed. Brad developed a passion for homes and architecture while growing up in Boston and living nearly a decade in Chicago. He's lived in L.A. since 2002 and after traveling the world and living in various other places, he can't imagine ever living anywhere other than Southern California. When he's not selling other people's homes, Brad enjoys serving on the board of a small LA not-for-profit arts organization, and also spending time with his wife Deborah, restoring their 1923 Highland Park Craftsman. Education: Brad has a BA, Cum Laude, from Boston College, and has also studied in Ireland and England. Brad Reed & Ron Roth www.HomebaseLA.com 818-949-8065